About us

Walter Denny

As CEO and founder of businesses, ranging from drinks brands to disposable razors, Walter has experienced first-hand just about every conceivable business issue and opportunity.

He’s helped countless drinks brands from champagne to cider, combat competition, develop new ideas and launch or re-launch, growing sales and increasing profits. He also helps individuals and entrepreneurs create great companies from scratch.

Clare MacDermott

 A classically trained Marketing Director with unrivalled drinks experience across the complete marketing mix. Include brand management (domestic and global, consumer and professional), innovation, insight, repositioning & architecture, ATL/BTL communications.

Beginning at consumer healthcare at GSK, Clares experience covers travel and tourism, and even dairy products.

Clare has worked on some of the most well-known spirits, liqueurs, RTDs and speciality brands in the drinks category, some with huge budgets and some on a shoestring. She’s managed every step of the brand lifecycle from generating concepts from scratch through to maintaining category dominance.

Clare has a unique understanding and empathy with the pressures and complexities that come with maintaining brand health. It’s driven a passion and flair for getting to the heart of the issue and deliver tangible results.

John Trice

Inovative multidisaplinary art director and visual thinker who forged his early career as lead creative on new product launches for Ford and Jaguar Cars. Working with brands from a broad range of sectors has allowed John to deliver business focused solutions with a fresh originative perpective.

John has mastered campaigns and produced creative work for a variety of drinks industy brands and has also owned and operated a cocktail bar and night club in central London. Insights earned through his experience working within the industy have helped to form a thorough understanding of the needs of his clients.

We think drink - Get in touch

Call for a chat with Walter and Clare. It’s free and we guarantee you’ll learn something that will make your brand more successful.